In today’s constantly evolving world, the implementation of new technologies is an essential part of the average growth process of your business.
We are always afraid for changes, we think everything is good as it is.
But is it? Don’t we see the innovation? Or don’t we want to see the innovation, because everything is “good as it is?” And what if I told you the solution is often right next to us?
Too busy to improve?
There’s a very well known cartoon that you might have seen of someone offering round wheels to those hard at work getting the day to day work done with what they have… square wheels.
“No thanks we are too busy”
It is a perfectly normal response to not want to be bothered by fresh thinking, when you’re busy on something that you thought was settled years ago. You will not realize that the solution to a problem could be right next to you. Sometimes in business, we find ourselves completing tasks in an in-efficient way. The thought of changing our sales processes can often seem risky. Sometimes taking a moment to invest (both financially and with your time) in improving the way things work, can give good results on the long term.
The technology adoption lifecycle
The technology adoption lifecycle is a description of customer behavior related to the acceptance of a new product or feature, each stage is characterized by a different group of people who look at new technology in various ways, which is broken into:
- Innovators 2,5%: more educated, more prosperous and more risk-oriented.
- Early adopters 13,5%: see the potential of the product and are happy to deal with teething issues and beta models.
- Early majority 34%: represent the growth to the top of the bell curve in the technology adoption lifecycle, amore conservative but open to new ideas, active in community and influence to neighbors.
- Late majority 34%: After you reach the peak number of adopters, the late majority will enter. They’re more risk-averse and need to see the product working for others before they adopt it for themselves. older, less educated, fairly conservative and less socially active.
- Laggards 16%: very conservative, oldest and least edcucated. It comprises the people that are sceptical and will only adopt the technology once it becomes more of a competitive risk not to be using it.
While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
But being in the last stages of the Technology adoption lifecycle and having outdated software could be a threat for your company. This is business and your competition will do anything they can to be better than you. Why hold yourself back with old technology while they revel in the spoils of updated equipment? Using updated technology and software gives you a competitive advantage.
So why don’t you start getting to know products and innovations in the early technology lifecycle? Stop saying you’re busy when you lose more time when you’re not open to new innovations in the dynamic business world we are in.
The B2B sales solution
So If I tell you there is a app to manage order taking operations would you be ready to increase your sales? Are you ready to take the step and be in the early technology lifecycle of an well developed and innovative product? There are no excuses left!
Here at 20Bananas, we’ve been making apps for wholesale distribution companies and their sale representatives, clients and delivery staff, so your company can improve the sales volume.
To find out more about how you can improve your business with a mobile ordering app contact us for an obligation free discussion and let us be your eCommerce solution!
